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Tag Archives: Copywriting

12 Steps to Writing Eye-Catching Content Your Readers Will Love

Darn your readers! They’re bouncing off of your website just as quickly as fleas leave your dog’s back. Trouble is, their behavior is itching you, causing you much angst as you try to figure out why they’re just not staying ...

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Persuasive Writing – Powerful Ways to Engage Your Readers

Persuasive writing is an important technique to master if you are going to write your own sales letters, website content or blog.   This is basically a way of presenting readers with a win-win situation.  For example if you are writing ...

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How Copywriters Can Use SEO to Help Improve Your Sales

These days when you think about marketing your business you need to think of social media, SEO and the internet, terms that haven’t been used until recently, terms that many business owners still don’t understand.  When you are ready to ...

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How to Create an Outstanding Call to Action


A call to action (CTA) is simply the process of asking or telling a reader to do something. In the blogosphere, it’s not only acceptable to give your readers a CTA, it’s a necessity. Whether you want readers to fill ...

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Hey Marketers! Does Grammar Matter?


When it comes to marketing your business, there are so many variables to consider. Do you stick with traditional mediums, such as print advertising or radio/TV commercials? Do you go the digital route and invest in a website, email marketing ...

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5 Ways Quality Content Can Help Your Business Succeed Online


How Quality Content Can Generate More Leads and Increase Sales The web content craze isn’t going anywhere. Great website content can help you increase your traffic and generate new business online. From blogging to social media and more, companies all ...

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Psychology Applied to Sales


In today’s highly competitive business world finding an edge can make the difference between success and failure. All businesses rely on sales to survive, which is why companies across the world spend millions each year trying to improve the effectiveness ...

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The Big Reveal: How to Use Psychology for Effective Marketing


Selling an idea or a product entails studying the mind of your target market. This may seem intimidating at first, but it actually is quite easy to do, even for busy entrepreneurs like you. You don’t even need a degree ...

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3 Self Promotion Tips from a Sales Copywriter


When you’re starting out as a freelancer, your skills at self promotion will determine your success to a large degree. Once you’re established, the quality of your work will speak for itself and you’ll get business from referrals – but ...

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What’s Your Story, Company Glory?

Telling your company story to your employees is already an old tale, a cliché that would definitely make them sleepy and bored. I heard this from a friend, and although I believed the half of it, I know that company ...

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