How to Create Blog Titles that Attract Clicks

by Jordan Blanco

If you have a blog or are trying to run a successful website, you know how important it is to draw in visitors. There are a number of ways that this can be done, but other methods are often ignored or forgotten. By keeping the following tips in mind, you will be able to bring in new visitors every time.

One of the first things that you have to think about is the title of your blog. You can have one of the most thought-provoking or hilarious articles ever, but it does not mean a thing if no one clicks to read it. On the other hand, you want a title that has keywords that will make it appear when it is searched. This enables you to reach out to people who may not have heard of your site before, but can quickly become regular visitors.

The first thing that will be discussed is the length of the title, which can be tricky at times because some people like to write a very lengthy title for their article. If the title is too long, the reader will lose interest while they are reading it. Also, they may even be put off because they think your article will be just as wordy. At the same time, titles that are too short are not effective either. Not giving the readers enough knowledge about the topic may cause them to casually pass it and find more interesting titles. If people don’t know what you are talking about, they have no reason to click and read the article either. Also, a shorter title means less keywords, which will work against you.

Speaking of keywords, there is a proper way to use them in your title, and a way not to. You might think that cramming as many keywords into your title will lead to more search engine matches, but that is not necessarily true. Any reader will be put off if an article sounds like it was created just to get views. You need to be able to put your keywords in your title in a natural manner so that you get the attention of the reader.

Grabbing the reader’s attention is another huge factor in getting people to click and read more. The methods that are used can vary; some people go for humorous titles while others try to pull readers in with shock value. How you want to attract attention is purely up to you, but you need to make sure that it fits the tone of the article as well. You do not want to create a humorous title only to have readers discover the article covers a very somber topic. You might get some clicks to begin with, but you will have lost the trust of the reader, which can be damaging as well.

Be aware that your readers are human beings, and that they can sense when something is insincere. For example, there are many articles that promote the “next big thing” or are “guaranteed to make you money.” Titles like this lack personality and can even put off readers because of it. If you truly have something that can change a person’s life, make sure you transmit that enthusiasm and energy in your title. You want people to click on the article and be excited about what they will learn, not have them feel like they are reading an advertisement.

In the end, you have to keep your readers in mind. Human beings are curious by nature, and that can be used to your advantage. Take the time to create a title that is striking and informative, that way you can get the most hits. People are very cautious of what they read, so it is up to you to make them interested. Combine this with natural keyword implementation and you will have a hit.

Jordan Blanco is an SEO Guru and business advice expert for New River Leads, a B2B vendor matching service that allows businesses or individuals to compare quotes from national and local SEO and Website Design companies.