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Home / Tag Archives: Analytics

Tag Archives: Analytics

Understanding Multi-Channel Funnels

analytics

If you’re new to Google Analytics or you don’t fully understand how it all works it can be hard to recognise the importance of some reports that are available to you. One in particular is the Multi-Channel Funnels report. In ...

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Top Keyword Research Tools

Keyword research is THE most important process in creating a new website. Assuming that your focus on search engine traffic, a keyword phrase that doesn’t have enough searches won’t make you any sales; if you pick the one with a ...

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“95% of marketing efforts are flawed”

habits

Speaking at the International School of Business and Media (ISB&M) in Pune, consumer behaviour expert Neale Martin has claimed that 95% of marketing efforts are flawed. “One should become a customer’s habit, and not their choice. Today, 95% of marketing ...

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Is Bounce Rate Still Important?

by Kim Hutson
Most people with a website and most SEO’s spend so much time worrying about positions too many other things often get overlooked. In particular bounce rate is often seen as a problem for the Conversion Department but there’s no point bending over backwards getting all that traffic to your site if they...

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Best Analytics Services You’ve Never Heard Of

by Jessy Troy
It was the best of intentions: a site was to be explored and numbers were to be dissected. All data was to be accessed and mastered. Such an intention proved to be impossible, however, as you realized the sheer...expanse of information. There was too much to discover and too much to consider. The attempt failed before it could even begin - and your desire to strengthen your...

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