For webmasters who depend on SEO marketing for their website traffic, the logical step is to publish reports that contain ‘in demand’ keywords and phrases.
In fact Facebook takes 3 places in the search phrase top 10, across all categories.
The keyword ‘facebook’ receives a staggering 2.27% of all US searches, ‘Facebook Login’ receives 0.92% and ‘Facebook.com’ receives 0.24%.
Google reports slightly different results with ‘Facebook Login’ topping the chart with over 55,600,000 monthly searches.
It also reports that Facebook related searches have more than quadrupled in the last 3 years.
However due to the level of competition on popular single keywords, many webmasters opt for optimising web pages for long tail key-phrases.
Which might not be such a bad move considering the latest search figures show long tail keywords receive more than 5 times the amount of traffic over popular single keyword searches.
With over $180 billion dollars being spent each year on Ecommerce and over $35 billion being spent on Internet advertising in the US alone, it makes good business sense for webmasters to cash-in on growing search trends as more than 11% of most companies marketing budgets is being spent online.