Using Facebook to Build Relationships and Customer Loyalty

Guest Post by Kirsty LaVier of Shopping Cart Reviews

Facebook is now the busiest site on the web, with daily visitors surpassing even that of Google. And, luckily for business owners, Facebook is opening doors for building relationships with their customers like they never could have before.

Consumers are using the internet to their advantage when shopping. They are now able to recommend products and websites to each other with the simple click of a button. There is nothing better than social proof that your business is well liked by others, and the best way to do that, is to build up a solid relationship with people who have already bought from you, as well as those who are potential customers.

Facebook offers loads of features which enable your business to build a loyal following, and keep everyone up to date on what is happening. More and more businesses are starting fan pages and groups which allow consumers to interact with the owners, and with each other.

This social interaction is a huge benefit to business owners. By starting a “Fan Page” for your business, it can start a chain reaction that can lead to many followers that would never have heard about you before.

Once you set up the page for your business, you send out invites to people you know. These can be acquaintances or past customers — but the best thing is that these people can then send out invites to people they know. This has a massive viral effect that can bring your business to the attention of many people in a short amount of time.

Then, you can send out updates, post pictures, start discussions — anything you can think of to keep your business in front of all of these people. Every time they read through their newsfeeds, they will see your updates and be reminded about your products or service. You can interact and find out what they want, and even get feedback that can help you grow your business. All of this social interaction helps you to build loyalty and trust. The goal is not to sell, it’s just to keep your site and your products top of mind, so when they are ready to buy they are more likely to use you.

Not only is the social interaction a very important factor, but the cost saving is something that is often overlooked. Facebook is free to join, and starting a fan page is free as well. And, since so many people already have a Facebook account, these are all people who can be brought to you through your page. When you have a sale, or are running any kind of special, all you need to do is send out an “update” and let everyone know about it. This can save you literally thousands of dollars in advertising costs over time.

Another incredible feature about using Facebook is the ease it brings to your potential customers. Now, by using shopping cart software like Volusion, you can set up shop directly through your page. Users can browse through your products and buy directly from your page — which can add a substantial amount of money to your bottom line by having more impulse buys from people who may have just been browsing.

The exposure that Facebook offers your business is something you cannot get from any other outlet, online or off. And, the chance to build relationships with your customers gives your business the edge it needs to compete in today’s market.

Kirsty LaVier is editor for Shopping Cart Reviews, the leading shopping cart information website.