The ‘one size fits all’ approach is common with companies investing in CRM – and it is too often pushed by those selling CRM software – but it’s not the right way to get the best out of it. Before investing in any CRM package, there are questions to be answered.
by Annie Wallace
Consumer feedback can have a profound impact on your business. When consumers talk to you about their experiences, both positive and negative, you get a comprehensive understanding of the service you are providing. There are a wide variety of ways you can receive customer feedback, but knowing how to encourage it can be a more difficult task.