Google has the remote control to direct millions of online properties over the globe. Website designing, technical changes and the platform for bringing the desirable change in optimization are guided by search engines with right indexing process. You need to be Google ready to survive online, the key is provided here:
1) Content relevance – You have one or multiple sites as a part of your web profile filling them with the right content. All sites have to cover this aspect before they step on the next level of website optimization. Genuine content that is interesting brings visitors and improves ranking.
For winning trust of clients, you can concentrate on good content as the best initial measure. Pages that are clear in describing the product improve the quality of your site. Relevant keywords will not just bring human traffic, but also spiders to take your ranks higher.
2) Web accessibility – Speedy site that has relevant content alters the way users surf your web pages. Including at least one static text based link every page will ensure better access. Crawlers from Google will have trouble locating your site, if you encounter errors and problems while browsing the website.
3) Site linking – The visibility is enhanced with organic links directed to your site for better indexing. Search Engine Result Pages (SERPs) for your website includes the number of links genuinely referencing to the web pages. The count of links you get acts like votes in favor of your online asset. Your popularity among visitors, both human and spiders increases with a rise in visibility through linking.
4) Cautious tread – You have to always be careful about overdoing the optimization process. You should be clear about the minimum steps required to get your site in the list of search engine results.
a. Keyword overuse should be discouraged as your site can be red flagged when you cross the bar of minimal keyword use.
b. Cloaking of webpage can damage your reputation you created over months or even years of website optimization.
c. Hidden text, links and pages that are invisible to the human eye must not be a part of your page. You can get banned from web indexing due to such errors.
d. Avoid using images with keywords, graphic titles and text to promote online.
e. Find ways to connect pages to your main site and keep mirror pages organized.
f. Duplicate content and repeated pages should be removed or managed properly. Robots.txt can be good way to ensure correct indexing.
You can ensure these steps are followed by getting some assistance from the search engine optimization firms. Knowing about the legitimate measures of getting in the list of SERPs is must. You do not want short term ranking that not just robs you off money but also reputation due to black hat techniques used by few enterprises. Follow the footsteps of leader of web management – learn from Google itself.
Nitin Aggarwal is passionate Internet marketer. He has his own company-Offshore Ally, which offers virtual assistant and link building solutions. He also enjoys blogging and gaming. Connect with him via Twitter.