Home / Tag Archives: Google Marketing

Tag Archives: Google Marketing

Video: Google’s ‘listening network’ could be exploited by NSA – Falkvinge

Voice recognition technologies are part of the future, but should trigger concern that IT companies are essentially building “listening networks” which can be … Via Youtube

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Google to face lawsuit over providing consumer data to advertisers

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A federal judge has denied Google Inc’s attempt to dismiss a privacy lawsuit brought against the technology giant for commingling user data across its different products and offering that data to advertisers without permission. US District Judge Paul Grewal ruled ...

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10 Tips for Improving Your SEO Results

Search engine optimization is very important for any business or website that wants to become successful and wants to be recognized and noticed more. If you’re wondering what exactly search engine optimization is, I’ll give you a brief description. When ...

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Clarification on Google’s latest unnatural links messages

All website owners appreciate the importance of Google rankings in driving traffic to their site and Google themselves are keen to ensure that website rankings are gained legitimately. Keeping abreast of the guidelines on SEO can be difficult but with ...

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How To Make Google Plus Work For Your Business

In this era of advanced internet technology, having an online marketing strategy of some sort is no longer an option but a necessity in order to survive. No matter what line of business an entrepreneur plans to embark upon, whether ...

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How to Optimize your Google Places Business Page?

Google Places is yet another free tool from Google’s chain of free products and services. However, unlike many other products, Google Places has become an absolute essential for small local businesses. 66% of Americans are using local searches to find ...

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Penguins and Pandas and Google, Oh My!

Penguins and pandas are cute, but they can get you into trouble with the #1 search engine if you’re not careful. Penguin and panda are actually the names of Google algorithms designed to catch spam, duplicate content, and other dishonest ...

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Google Chrome Extensions To Improve Your SEO

In recent times, Google Chrome has gained tremendous popularity among internet users and is widely used browser for internet surfing. Research suggests than about 12% internet users worldwide have switched to using Chrome. With is such wide usage, it natural ...

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Start-Up Tips on Starting Your SEO Campaign on the Right Path

While I am fully aware that great optimisation for search engines needs to be handled by a professional, I have learnt a few tricks on the way. If you are starting up and looking to take on the search engines ...

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How to Turn up Your Keyword Ratio without Dialling down Readability

When it comes to writing web copy you are writing with two audiences in mind. The first one is the readers of your website and you will be concerned with whether or not the content is easy to read, entertaining, ...

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What’s In Store With The New Google?

As Google continues to move forward with their Panda and Penguin updates, and as they struggle to stay relevant on the social media networking scene with Google+, many businesses, web masters and SEO consultants alike are also struggling to keep ...

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Is Google+ A Failure?

As a social network, Google Plus was supposed to compete with Facebook and Twitter. It was supposed to step up to the plate and immediately drive users to desert the other networks in favor of Google. It was supposed to ...

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Google Denies Rigging Search Results

Google is widely recognized as the top search engine in the world. Though no one knows quite how, the site consistently positions itself as the most definitive source for computer users looking to find out more about a specific topic. ...

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Google Penguin: More Good than Bad?

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Violators Of Guidelines With Google Penguin, Google hopes to get a handle on violators of its Webmaster Guidelines. The aim is to decrease search engine rankings of individual websites that abuse regulations by duplicating content, using keyword stuffing, or participating ...

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What Made Google the Best Search Engine?

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There are many search engines today, but few are the ones that could be considered as powerful. Google is definitely a leader in this area and since the start of Google back in the early 1998, the company updated their ...

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SEO – A Website Marketing Powerhouse

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SEO has been a hot-button word in the website marketing arena for quite some time.  I still hear on a daily basis, “will search engine optimization help my company?”  The fact of the matter is unless you have a SEO ...

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Google Changes Search – Don’t Put All Your Eggs in One Basket

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What is Search Plus Your World? ‘Search Plus Your World’ is Google’s latest major update, and the first to actively incorporate the user’s social network into the SERPs. So, along with the usual web pages, blog posts shared by people ...

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Thank Goodness for Google Panda

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When Google Panda was announced there were all sorts of rumbles of discontent from various quarters about how SEO has become more difficult for them. All sorts of website owners and SEO managers have had a good old moan about ...

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10 Tips for Webmasters Using Google Plus

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The gloves are off, and Facebook and Google seem to be in a battle of the titans as to who will control not one or the other of search engines and social media, but both.  Facebook’s forays into search seems ...

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The Implosion Of Blog Farms: Why Their Loss Is Ethical SEO’s Gain

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Raise your hand if, while performing an online search, you have ever found yourself on a webpage that is hosting low quality or regurgitated content that is of dubious origin and surrounded by a ridiculous amount of links. Congratulations, you, ...

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Google Moves Ahead With Policy Change Despite Privacy Concerns

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As Google continues to move ahead with their plans to change their privacy policy more concerns have been raised, this time from members of congress and European data-protection authorities. Google new privacy policy is set to change on the 1st of ...

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Obama Uses Google Plus To Expand Social Media Presence

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Doing slightly better with social media than McDonalds, tonight President Obama logged on to Google Plus to answer questions in an effort to expand the White House presence on social media networks. The event was the Oval Office’s first virtual “Hangout”, ...

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Google Changes Places and Discards Third Party Reviews

In the bid to make its Places pages exclusive, Google Inc has made the decision to discard snippets of reviews from third party sites such as Yelp and TripAdvisor in lieu of all-Google content. This move is bound to boost ...

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Understanding Google Search – How to Achieve High Ranking

by Manish Pavan
Google search ranking and its logic is confounding and irrational at best of times. When your ranking goes up you celebrate and when it plunges you cry. Google itself does not reveal the search engine...

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Google Profiles is a Useful Tool for Business

by Melissa Schraiber
Google Profile is a feature available to anyone who has a Gmail address. It is beneficial for both personal and business purposes. The profile set up takes only a few moments and is a quick, simple way to...

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Google Headed For Anti-Trust Hearings

by Jon T. Norwood
Europe and Google have had a bit of a suspicious relationship for several years now with anti-Trust investigations and privacy allegations and this could be a harbinger of what is...

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SEO Tips to Make Your Website Climb the Ladder of Popularity Rapidly

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by David Ritchie
SEO or search engine optimization is one of the most powerful internet marketing tools. If one wants to start an online business or create a website for their offline...

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What You Need To Know To Target Your Market On Google’s Display Network

by Adrian Key
The Google Display Network is made up of millions of websites. Each has chosen to team up with Google to present ads on their site. It also includes other Google sites like YouTube and Gmail...

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Google’s New Algorithm and How it Affects You

by Merlyn Sanchez
Google is constantly evolving, and for many entrepreneurs using online marketing, this isn't good news. In late February of this year, Google once again made changes to its algorithm...

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Directive For Google and Search Engine Friendly Sites

by Nitin Aggarwal
Google has the remote control to direct millions of online properties over the globe. Website designing, technical changes and the platform for bringing the desirable change in optimization are guided by search engines with right indexing process.

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The Importance of Domain Authority and Page Rank in SEO

by Warner Carter
Whether it’s true or not that Google is excluding Page Rank as a factor in considering a website’s adherence to their algorithms, many web owners still believe that PR is important in determining a website’s SEO success.

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Social Media and Google – What to Take Into Consideration

by Lyuben Georgiev
Social media and search engines interact more and more with each other as we can see from the new Google update from the 17th of February. The update is a great new feature which allows you to see which of your friends have shared a certain page when searching...

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Is PageRank Still A Valuable Metric?

by Modi Mac
Google PageRank is a notion which very often gets misunderstood by the online community. Unlike to what some web site owners think, PageRank is not a metric of SEO success. It’s really odd that many non-technical people tend to give so much value to a notion which...

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Where have all the keywords gone?

by Nitin Aggarwal
In our quest for high search ranking results, we sometimes lose sight of the ultimate goal. When a person clicks on your link, he must get what you had promised in the description.

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The Page Rank & Public Relations in SEO

by Warner Carter
To have a good PR is to have good public relations. Your PR is your badge to those who judge your site, sending them the message that you’re in the position to talk about your niche. That’s where public relation comes in. What kills a content-loaded blog is the absence of link building in its SEO promotional strategy. Even if you’re the...

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Could Google Goggles Be Optimized for Small Business Marketing?

by Nan King
Google has made a habit of stealing the internet headlines and Goggles just happens to be one of its properties that is currently hogging the limelight. Originally released for mobile devices running the Android platform, the service was recently launched for the new iPhone 4.0 operating system.

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Gaining Important Information In The SEO World

by Ryan Toms
As an SEO I am constantly looking out for new tips across the web to try and stay ahead of the game and if you’re an SEO and you are not doing this then you should be! Reading other peers thoughts on the industry is never a bad idea, even if you think they are wrong.

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The Dirty Secret of Google’s AdWords Inflation

by Amelia Mango
In order to promote the use of AdWords advertising among small business owners, Google has started to offer $75 and $100 gift vouchers and even tech support to help the less computer savvy among us to set up AdWords accounts. Call the 800 number, rattle off your voucher code, and...

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Google Renewing Efforts to Unmask ‘Cloaked’ Sites

by James Barry
There has been a lot of recent buzz on leading SEO news sites about Google re-focusing its efforts to fortify its anti-cloaking tactics. Google’s Matt Cutts twigged the search engine literati to Google’s renewed anti-cloaking efforts with his recent Tweet that...

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Google Launches “Reading Filter”

by Mick Meaney
Google has added a new feature to search engine results pages (SERPs) that allows surfers to check the "reading level" of websites. The new search filter can be switched on via the Advanced Search and websites are rated as; basic, intermediate, or advanced.

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Could Your Web Page Speed And Hosting Be Holding You Back?

by Kara Taylor
In early 2010, Google started using page load speeds as one of the factors in how they determine a website's ranking, making fast, reliable hosting more important than ever. It used to be that the time it took for your website to load only affected one thing: whether potential customers stayed, or left.

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Google To Delete Wi-Fi Data

Google has said it will delete the stolen Wi-Fi data it accidentally collected with unsecured wireless networks in UK Street View cars, and will not face punishment or fines by the British Government.

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Making the Perfect Sandwich – SEO Style

by Jenny Pilley
Now, I don’t mean to kick-start anyone’s hunger pangs, but my colleagues were pretty impressed with my packed lunch the other day. To the normal eye this may have seemed just another normal sandwich; bread and filling. But made with key ingredients, thoughtfulness and a lot of time, I created the ultimate sandwich comprising of freshly baked bread, caramelised onion chutney, rocket and baby spinach salad, peppered ham and slithers of brie.

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Avoiding SEO Disasters

Guest Post by Simon Barnett from Search South | Time and money invested in SEO can certainly pay dividends, but there are some pitfalls that you need to be aware of. When SEO goes wrong, it can cause damage on ...

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Taking It One Step Further: Multilingual SEO

Guest post by Chris Gilchrist from HitReach Web Design in Angus | The United Nations has six official languages, these are Arabic, Chinese (Mandarin), English, French, Russia, and Spanish. When most individuals approach SEO, they naturally focus entirely on the ...

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SEO Experts Examine Early Findings on Google Instant

Guest Post by Josh Braaten from Big Picture Web | Recently, I had the luxury of attending a webinar featuring the latest data on the impacts of Google Instant on SEO and PPC, hosted by search engine optimization experts, SEOmoz. ...

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Two Google Changes and Their Effect on SEO

Guest Post by Philip Rudy from www.ContentCustoms.com Once upon a time (not so long ago) there was a time when you could just throw up an exact match domain name website with virtually no back-links and it would rank high ...

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Internet Marketers using Google Trends To Make Money?

A relatively recent trend for Internet marketers in the make money online game is to use Google Trends to find high traffic searches, and then provide content on their website to match in the hope of being indexed quickly enough ...

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