Guest Post by Ryan Chaffin
“Hey Kev! Is that the new iPhone?” Does that sound familiar? It should.
The iPhone is always evolving, making it desired and/or envied by somebody, somewhere in the world. And because of that, the iPhone (and its applications or “apps” for short) reach a very large audience. If people do not own the latest iPhone, they probably have an older version. If people do not have an iPhone of any sort, they probably have an iTouch. Oh, and let’s not forget the iPad while we’re at it.
So almost everyone is exposed, in one way or another, to Apple’s App Store, and the hundreds of thousands of apps out there! Wishing you had an app of your own? To bring more traffic to your website? To make more money? It doesn’t matter what your reason is, you can do it! Think about the audience you could be reaching if you had an app.
No really, stop for a minute, and think about it.
Ok, now that you’ve done that, let’s keep going! In order to develop a profitable iPhone App, follow these steps:
Step 1: Have Something To Offer
In order to have a profitable, useful app, which users will love, use often, and share, you have to have something to offer them. So what are you going to offer them? Let’s use the popular business known as Facebook as an example. What does Facebook offer its users via an app? They allow users of their app to stay connected with their network of friends when they are not near a computer. What can you offer? Easy access to your latest blog post? Or what about access to a quick and easy laugh, anytime? It doesn’t really matter what it is, your app just needs to have a purpose or goal. Have one? Good! Let’s move on.
Step 2: Develop the App Around Your Offering
Now that you have something to offer, you need to actually develop the app around what you have to offer. There are many ways to develop these apps. I’m not a developer, so I do not know everything to know there is about developing. But what I do know is that in today’s world, you don’t have to be a developer to have your own app. You don’t even have to pay a developer thousands of dollars to do it for you. You can do it yourself. There are a lot of services out there that will provide you with an app framework (already developed and coded), all you have to do is read a quick guide and add your personal brand to the app. How cool is that? I think it’s pretty awesome!
Step 3: Price and Market Your App
Not sure how to price your app? If you price it too high, it may not sell well, but you at least make good money on the sales you get. Price it too low, and you may be missing out on potential profits. Price it just right, and you’ll make more money, and have more users. Or offer it for free, and place ads within it to make money? There are so many options!
Personally, I feel that free apps get downloaded more, a lot more. I don’t ever pay for any apps on my iTouch. And with Apple’s recent approach with helping developers make money through iAds, I would go that route. Maybe you don’t even want ads in the app, but will use it specifically to drive traffic to your website, and you’ll make the money there. There are so many options. But figure out what will be most profitable for you, while keeping the user in mind. It will be different for everyone.
How have you developed a profitable iPhone app? Let us know in the comments.
Ryan Chaffin is currently a college student majoring in Business Marketing. He loves anything technology, internet, and social media related along with sports and health & wellness. Ryan currently specializes in search engine optimization (SEO), blogging, and social media and believes in achieving your fullest potential on and off the web. You can also find Ryan on Twitter (@ryanchaffin).