Guest post by Denise Gabbard from Discount Vouchers |
Basic writing talent is natural and instinctive, but almost anyone can learn most of the skills required to write compelling blog posts that get attention. Keeping your writing lively, clear, and to the point will get it read, and optimizing it for search engines will get it found.
Here are some tips on writing better posts:
– Short and simple sentences are best. These are easiest to read and digest–perfect for the web. Paragraphs, likewise, should be short and sweet.
– Link to any website or blog you mention in your post, to articles, products, books, or any other site that gives more information about your post.
– Shorten sentences up. Don’t use more words than necessary to say something.
– 300 word blog posts. Your goal should be just that- more and people lose interest. (Pardon for the faux pas on this post…as it is required for this site.)
– Headlines are important. Many people use news feeds to scan and decide whether to click and read the post. Tell them what it’s about in the headline.
– Have fun. Use a light, friendly tone and people will enjoy reading your musings. Show your sense of humor when appropriate.
– Always write good copy, or don’t write it at all. If you’re having an ‘off’ day, tomorrow will be better to post. You want nothing but your best work public for the entire world to see.
– White space is vital. If you write in solid blocks of copy, no one will read it. It is difficult to read from a computer screen, and people will pass your post by no matter how good.
– Don’t write formally; use simple sentence structure and simple words.
– Use lists and bulleted points when they work.
– Subheadings, italics, and bolding make your posts easier to scan. A lot of people get ‘stuck’ when trying to write a blog post. Here are a couple hints to help you move past those ‘what do I write about’ moments.
– Stick to the basics. In school, you were likely taught to decide on a topic, outline what you want to say, and fill in your outline from there. That process works for blog posts, too.
– Think of Twitter. Twitter can give you insights into what things people are talking about, any time of day or night. Check it out and see what the buzz is, and write a relevant post. (Then tweet your post for exposure.)
– Reserve some drafts. Almost everyone will hit a wall one day, and feel they have nothing to say. So do keep some draft posts in reserve for these times. I, personally, will grab bits of something interesting I find on the web and store them for future posts.
– Write an update to a previous blog. If you write a blog about great writing sites, and later find many more, write a ‘part II’ to enlighten your readers. Part III, of course, may be forthcoming as well.