As most veteran and new website owners will know, social media is a thriving form of advertising that can seriously maximize the amount of traffic you draw to your site. When it comes to getting yourself started in the wonderful world of social media, you may find that the wide range of options out there are a little baffling, in which case you will want to go back to basics. Without a shadow of a doubt, Twitter is the easiest form of social media to manipulate, but that does not mean that you can make the most of it without hard work. Before diving straight in and tweeting, you will need to form a plan.
Getting started with Twitter involves so much more than just opening an account and Tweeting. In order for your Tweets to be noticed, you need to have followers. There is a frustratingly difficult to answer ancient question that most people are familiar with: “If a tree falls in the woods and no one is around to hear it, does it make a sound?”. The Twitosphere version “If you tweet and have no followers, is it seen?” can be answered with a big, fat, no.
In order for your tweets to have an impact, you not only need to have followers, you need followers that are relevant to whatever it is that you are marketing. Many Twitter newbies are in the habit of following others in the vain hope that they will follow back. As impressive as a follower list with numbers reaching in to the thousands looks, this is useless in terms of marketing unless those that follow you are interested in what you have to say. The best way to get the right followers is to promote your twitter feed on your blog and website. Look for people that are related to your market on Twitter and then strike up conversations with them. Finally, make the most of hash tags, so that when people search for certain things they find what you have to say about that subject.
How to let people know what your Twitter feed is about
Although Twitter posts are minute in size and easy to read, the majority of people visiting your feed will still base their first judgements of your page on its visual quality alone. It is for this reason that you need to mess around with your Twitter background designs. By experimenting with Twitter background designs, you will be able to develop something that others recognize as being relevant to your cause or brand.
Take ASOS for example, their Twitter feed could easily just have their logo on it, but it doesn’t. A good Twitter background design will let visitors know what you are promoting instantly, and ASOS recognize this. Their Twitter background immediately lets people know that their website promotes fashion for the 18-35 age group. Not only do well researched designs let your visitors know what your feed is about, they also look professional.
Finally, make sure you utilize your description box. This can be as simple as stating what you are promoting, or you could go as far as letting web users know that your feed is about updates, new product releases, blog posts or events. This brief piece of text needs to be useful and it must be one of your key selling points.
When it comes to social networking, very few websites are as easy to use as Twitter. Although it is simple, you do still need to implement a great strategy before you begin attracting users. From designs that scream what you are about to a group of followers that are useful to your promotion, every aspect of the way you approach the Twitosphere should be carefully considered before using it. Once you get to grips with Tweeting, you will find that you never turn back.
Stephanie Wagner is a freelance blogger who uses Twitter frequently to promote causes and her work. Although she is not associated with Logo Mojo, she does recommend them for their excellence in providing stunning Twitter background designs.