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Pannello di pentagono: Gli Stati Uniti Deve vendere le buone notizie del `'
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Benchè il pannello faccia altri rapporti sulla comunicazione strategica, questo è significativo in quanto il pannello raggiunge oltre il pentagono per fare le raccomandazioni circa come la comunicazione strategica dovrebbe essere maneggiata da altre parti del governo, quali State Department e la Casa Bianca. While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.
Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.
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