by Josh McNair from Plumber Surplus
An Introduction to Facebook Ads
Whether you admit it or not, social marketing is the wave of the future. People flock to Facebook and Twitter every day to waste countless hours checking their friend’s statuses and playing social games. This is where the people are, and if you are not marketing to them then you are missing out. Facebook ads have never been simpler to set up, and this post should help you understand why you need Facebook ads as part of your marketing initiative.
By far the best part about Facebook ads is how tailored they can be to exactly the audience you are trying to convert. With other types of advertising you have limited control over the audience seeing the ad but with Facebook you have complete control. Say you are an outdoor company; you can set up an ad that markets only to users that have camping as an interest and no one else. If you are a bakery, you can market to customers only on their birthday and no other days. All of these things are as easy as typing in a keyword and checking a couple boxes.
Along with the above customization is the audience. You no longer have to market to the whole world, so you can make ads that with work with only the younger audience, one that works with an older audience, and one that works with the entire range. Changing in and out these ads and tweaking them to the desired result is what makes Facebook ads work so well.
The cost of Facebook ads is one of the main things you have to keep tabs on when creating ads. According to Facebook’s Statistics they have over 500 million users, half log in every day and 700 billion minutes are spent on Facebook per month. Essentially what this means is you will hit your daily budget every day, almost guaranteed. There have been less than a handful of days where I have not hit the daily budget I set as the impressions and clicks can be astronomical with this type of advertising. Make sure you set a daily budget when first starting out, so you don’t realize two days later that you have already blown through the social marketing budget for the month.
If you are working with a small niche when running your ads, make sure you think about other ways to market. If you only have a projected reach of 100,000 people, then within a month every single one of them could have seen your ad multiple times. Combat this by creating new ads on a monthly basis, which allows you to try different tactics to see what works best, while at the same time not annoying your customers.
These are just a few tips to help you in trying out Facebook ads.
There are a lot of other options available but you simply have to try it and see what works for you. Set a low daily budget of a couple dollars, until you have an ad that is giving you the desired results.
If you have any tips that I have left out make sure to leave them in the comments!