Two Google Changes and Their Effect on SEO

Guest Post by Philip Rudy from

Once upon a time (not so long ago) there was a time when you could just throw up an exact match domain name website with virtually no back-links and it would rank high in Google’s Search engine as long as the keyword phrase competition was low enough.

Those days came to an abrupt end though on the date known to webmasters as “May Day.” This day spawned turmoil in the online world and had website owners’ heads spinnings for the next few months. This isn’t the only change that has occurred this year however – Google instant has just recently been launched and there is all sorts of speculation on how that will change things in the SEO world. One thing stays constant though, and that’s that as Google continues to make changes, the only real solution to the problem is finding your way to adapt on your own. Speculation and hype are just that – speculation and hype.

What exactly Happened on “May Day”?

“May Day” is the day that Google drastically changed the amount of weight they put on exact match domain names in terms of their ranking system and distributed that weight elsewhere in things like back-links, age of domain, etc. etc. There were many companies that had massive rankings loss for exact match domain names, and people were at a loss with what to do. There is an account of someone that out of 5,000 exact match domain names, totally lost rankings in all but 80! Google’s “May Day” change forced people to react and to find solutions. It was evident that Google was no longer going to let people take huge advantage of the exact match domain loophole with out having some solid back-links – which brings up the next batch of changes that Google went through this year.

Google Instant is More Instant Than You May Think

Google’s instant search has provided us with all sorts of speculation and theories on the SEO subject matter. Along with instant search results that appear with the change of a single letter and without pressing the “enter” key, google’s ability to react to a website’s updates is becoming more “instantly” realized. What I mean is that google is indexing and updating changes that the algorithm picks up faster. Google is now putting more and more weight on back-links, and the way that websites obtain them. Narrowing your link building strategy into only obtaining one kind of link is not going to cut it anymore. Google, more than ever, is now looking for a diverse collection of back-link types in order for the website to rank well. You can do all the work in the world to gain a ton of back-links, but if you only stick to one type of back-link, like doing guest blog posts or submitting to article directories then you are not going to ever reach your website’s full potential in terms of ranking in the search engines.

As Google and other search engines change webmaster will have to learn how to adapt. The best part about the online industry is that it is ever changing which means that nobody is safe and there is always room fro improvement and opportunity. Seeking help from experienced companies that provide internet marketing services as well as hiring professional SEO content writers for your website is always a good idea. You just have to make sure that you are able to adapt to the changes and open the door when opportunity is knocking.

Philip Rudy is the Link Building Coordinator for