In a campaign to improve its image abroad, the Israeli government plans to provide scholarships to hundreds of students at its seven universities in exchange for their making pro-Israel Facebook posts and tweets to foreign audiences.
The students making the posts will not reveal online that they are funded by the Israeli government, according to correspondence about the plan revealed in the Haaretz newspaper.
Prime Minister Benjamin Netanyahu’s office, which will oversee the programme, confirmed its launch and wrote that its aim was to “strengthen Israeli public diplomacy and make it fit the changes in the means of information consumption”.
The government’s hand is to be invisible to the foreign audiences. Daniel Seaman, the official who has been planning the effort, wrote in a letter on 5 August to a body authorising government projects that “the idea requires not making the role of the state stand out and therefore it is necessary to adhere to great involvement of the students themselves, without political linkage or affiliation”.