I remember my first impression of the Reality Television program American Idol. I cringed at the thought, what if, a young Bob Dylan, Patti Smith, or the members of The Clash had been forced to have their talents appraised by the sort of shallow celebrities, supercilious moderators, and gallery of lowest common denominator-giddy cretins attendant to the hype-driven fare.
Yet now, there is serious talk among abjectly unserious people that the next presidential election might pit a billionaire, Reality Television grifter versus a billionaire, Reality Television grifter. All hail, The President of the United States Of Reality Television.
Oprah Winfrey is, and has been since her entrance into the US mass media hologram, one of the capitalist elite’s most effective propagandists. By intention, her New Age snake oil-peddling patter never connects capitalist exploitation as the dominant source of individual suffering. Of course not. Oprah is a US American huckster in the model of Norman Vincent Peale.
She retails in the con job that a paucity of positive thinking — in essence, personal failings — is the source of individual angst, alienation, anomie, and suffering in general under the neoliberal order. Yet there is hope, she confides. A positive change in attitude will shift the course of one’s destiny. Thereby, she steers her rapt adherents away from the shedding of internalised, capitalist-engendered false consciousness, and, on a cultural basis, the…