Seeking Happiness Beyond Neo-Liberal Consumerism

Irrespective of nationality, religion, race, or gender; whether stinking rich, desperately poor, or somewhere in between, happiness is the one thing everyone is seeking – consciously or not.

The architects of the socio-economic system in which we live have devised a system that promises to satisfy this yearning. But instead of building a society at ease with itself, full of peaceful, happy people, collective discontent is fed, resulting in a range of mental health issues, and in some cases, suicide.

Happiness, according to the duplicitous devotees of Neo-Liberalism, is to be found in the homogenous shopping centers of the world, the sterile holiday resorts and brash casinos. In things, in products and services that stimulate and excite: Happiness in this perverse paradigm has been replaced by pleasure, love exchanged for desire, choice substituted for freedom.

Echoes of happiness

Happiness that lasts is what we yearn for, not a transient state in which one feels the tingle of happiness for a moment or so, only to see it evaporate as the source of our happiness loses its appeal, or is exhausted — the holiday comes to an end, a relationship breaks up, the gamble doesn’t pay off, a new I-Phone or handbag hits the high street making the old one redundant etc., etc. We sense that a state of lasting happiness is possible but know not where it is or how to find it. The mistake commonly made, and one we are constantly encouraged to make, is to search for happiness…

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