This report on Apple CEO Tim Cook’s visit to a UK school to promote the company’s new coding curriculum for schoolchildren could hardly be a better illustration of the way the Guardian newspaper serves as a key propagandist for aggressive global corporate capitalism, helping to create for it a façade of humanitarianism.
The Guardian presents Cook (no relation) as a concerned global citizen, a gay man who fights for LGBT rights and might have been Hillary Clinton’s running mate if things had turned out differently. The article could just as easily have been a press release straight out of Apple headquarters.
Unchallenged by the Guardian, Cook claims via the article to be promoting coding as a universal language bringing people together and serving as a great leveller of mankind, offering everyone the chance to become … multi-billionnaire Tim Cook.
Or as the Guardian puts it:
The one-year coding curriculum adopted by Harlow college, half an hour north of London, is intended to teach students computing skills through the use of a variety of games, lessons and interactive materials. Every student is given an iPad loaded with coding apps and tools, and the teachers guide them through the concepts of coding.
There is not a hint of scepticism or suggestion that Cook and Apple are using the schools coding programme to promote their products among a captive and impressionable audience, and to counter growing concerns – even among those in the hi-tech industries…