Speaking to the Associated Press, Wikipedia founder Jimmy Wales said that paid apps like those found on smart phones such as the iPhone and Android, could help news websites raise much needed funds, rather than moving to a Paywall business model.
Through micropayments it’s possible for news agenices to increase revenue by taking advantage of new technology like the Kindle.
“The apps model – the iPad app, the Kindle – does provide new and interesting opportunities for newspapers. If I just click on my iPad, and it’s billed on my normal bill, that micropayment model makes it possible for people to have an impulse purchase.
“I’m not going to pull out my credit card out of my wallet,” he said. “It’s way too much trouble, but if I have a way of just clicking and I get it and I pay a little, it’s worth it.”
According to The Nielsen Co. Wikipedia is the 6th most popular website in the World.
When asked the monetizing Wikipedia, he said: “I don’t think it’s right for Wikipedia but I think it’s perfectly fine for other contexts. When you go to Wikipedia you should be there to learn, reflect, think contribute in a positive way … We don’t need to commercialize it.”