By Ryan Chaffin
In this never ending world of competitions, expenditures and various road blocks of business, every decision you make regarding your business is a difficult one. The most recent question every company owner has been asking themselves is whether or not SEO is right for their business? After all, it’s just not something that everyone understands and it can also be incredibly expensive. That’s the problem, though — too many business owners are not calculating the astronomical increase in revenue that SEO will bring back to them after their investment for the services has been paid off.
So here’s what you need to ask yourself regarding SEO: What are the risks? Not only what are the risks of investing into it but also what are the risks of not investing into it? We are in an e-commerce world these days. If your product or service cannot be provided online, it can still be researched online. If your potential customers can’t find you online, you can bet that they won’t buy from you.
Customers feel safe when they see a professional website. They like to read all information possible on the company they are considering going with. Those that cannot find the company website are those who will be very hesitant to trust the company. Also, a huge percentage of consumers will do their research online before buying any product or service. Since the majority of consumers are lazy, they will most likely only look through the first or second page of their search engine results. What does this mean to you? If you’re not on the first or second page, you may as well close down shop.
Whether you sell ready to assemble kitchen cabinets or holiday fruit baskets, customers need to find you, trust you and buy from you in order for your business to be successful. This can only happen if your website is search engine optimized. So don’t try and figure it out on your own because let’s face it; it’s like learning a whole new language. Leave the search engine optimization up to the SEO experts and count the amount of difference in revenue it will inevitably bring.
Posted by Ryan Chaffin on behalf of Knotty Alder Cabinets, a leader in ready to assemble kitchen cabinets. Ryan is currently a college student majoring in Business Marketing. He loves anything technology, internet, and social media related along with sports and health & wellness. Ryan currently specializes in search engine optimization (SEO), blogging, and social media and believes in achieving your fullest potential on and off the web. You can also find Ryan on Twitter (@ryanchaffin).