Guest Post by Patsy Rivers of Go Gulf
With every product comes a person in need or with a habit of buying it. Profits are the direct result of the largest demographics who buy it. Not every customer, however, instinctively know what it is they want or what most efficiently caters to his/her individual needs so much as what happens to hit their eyes first.
Research is required to figure out the subtle tendencies that make someone long for something based on particular circumstance. On television, beer commercials cater to the type of man that should be drinking their beer by suggesting to them that that type of person already does drink their beer; they study collective intuition and then make such a thing feel so natural to a singled-out member of the targeted demographic.
SEO operates the same way and needs to do appropriate research to figure out who the potential customers are, and how they operate based on keywords alone (as such determine how topically a site appears to them in a list of search results).
To research such an extensive body as can be found on the internet, some effective tools exist and make the process all the more rewarding when numbers convert to profits. Here are a few:
1. Keyword Discovery Tool. The best attribute about this keyword-researcher is its international consideration. It reports the number of searches for a particular phrase in terms of the country it was searched within, so you can better understand demographics abroad as well as at home. Such a utility costs almost 50 dollars a month, but such allows for over 1800 search terms to get your money’s worth and the ability to export and import results.
2. Word Tracker. This tool is particularly helpful as it is geared towards high placement amongst Google’s popular elite, accounting for 340 million searches, and considering Google is currently the leading search engine; such should be of the highest priority for any SEO-based site operator. Another nifty feature is a misspelled word search which provides a list and relative amount of searches according to such a blunder, which in its own rite claims a hefty and exclusive audience by way of clumsy typists and literarily-challenged individuals).
3. Compete. This tool allows you to understand competition and formulate your own methodology based on relative amounts of keywords appearing in rival websites, highlighting the repetition of particular keywords as they appear on a particular site and allowing a side-by-side keyword evaluation of two different sites to essentially allow you to play tit-for-tat with relative wordplay and hope to garner more success based on such. Other than that, nothing more explicit is conveyed by such a tool; the results only leave room for ambiguous speculation.
4. Digital Point’s Keyword Suggestion Tool. This tool is quite direct in its result enumerations, pairing the daily traffic of a particular keyword or phrase, a la Overture’s search methods, with the semi-annual traffic ,via word Tracker, making for a sort of two-for-one utility that screams practicality and less need for a second opinion.
5. MS Adlabs Search Funnel. Funnel is a fitting moniker as it visually conveys most appropriately the novel features of this tool. Instead of finding numerical digits of search terms, it populates a list with terms entered by internet-users prior to entering the keyword of choice as well as after to sort of get a feel for the types of commonalities which lie amongst search queries and allow you so sort of formulate correlations amongst terms for comprehension’s sake. If nothing else, it’s neat.
Each tool offers has its own power to conduct your analysis more thoroughly and help relay the messages your customers may, or may not know they need to hear.