Building back links to your website is the core strategy of SEO. Although your site’s content must be relevant, and the code should have minimal errors, back links improve rankings. Many people building their websites struggle with obtaining better rankings within the search engines. Submitting to social bookmarking websites and website directories is not enough, and only adds minimum value for your SEO campaigns. Building a creative link strategy, and a well thought out plan will leave you with better rankings, and more traffic to your website. Here are a few ways to get back links, easily and quickly that add value.
Using Web 2.0 Properties
Do you think that Squidoo and Hubpages are the only two websites that allow you to post articles containing back links without a lengthy review? Well then you’re mistaken. There are so many websites like these out there that are incredibly valuable to your SEO campaign. Where can you find them? Use TargetHut.com. It lists out all the places similar to Squidoo and Hubpages in a nice easy to read table, sorted by pagerank and how often the sites are indexed.
Article directories, or as Google refers to them as “content farms” did indeed get hit by Google very recently. This was due to blackhat SEO’s publishing garbage content, that made no sense and was likely spun using a tool. Although this changed the article directory’s traffic, it doesn’t change the quality of the link you’re getting back to your website. Getting these type of back links should not be your only method, and you should try to focus on getting more back links from unique root domains, than tons of links from the same website.
Web 2.0 Blogs
These have been around forever, and are another great way of getting easy links. If you think you can just create 50 free blogs, write a short article on each and place a back link to boost rankings, you can’t. Obviously you could do this, but it wouldn’t improve your sites rankings at all. Using methods such as link wheeling, or building a link pyramid are proven tactics that work. Basically with a link wheel, you will create say 10 web 2.0 blogs. On each blog, write an article containing two links, one pointing to your site, and one pointing to the next blog. Continuing to do this will pass link juice across each site, giving you a few quality links with minimal work. A link pyramid virtually works the same way. If you have 5 web 2.0 blogs at the bottom of the pyramid, you need to build some links to those. Three in the next level receive links from the bottom and so on. A link pyramid only leaves you with 1 link, but that link has tons of link juice pointing to your website.
Blog owners are usually always on the hunt for people to guest post on their websites. It gives them free content, and gives you a back link to your website. Approaching a blog owner with a guest posting request is simple, just look for a contact form or do a Who Is look up in order to find out who owns the blog. Make sure the article you submit for review is of high quality, up to date with current events, and will engage the blog’s audience. A very important part of guest blogging is to make sure your post is completely free of any grammatical errors. Finding blogs which focus on a topic in which you know very well, or enjoy, will help with the writing process.
These are just a few, easy ways to build back links to your website and increase rankings within the search engines. Remember to mix up the anchor texts within each link, as too many links pointing to the site with the exact same anchor text looks unnatural to the search engines. SEO can be difficult, but with a little practice you will get the hang of it in no time.
This post was written by Brian Griffeth, a regular writer for Rewls.