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Tag Archives: Branding

On Brands and their Brand Names

During the early years of Rickenbacker, the pioneer of the electric guitar industry and the oldest guitar manufacturer in the world, it was clear to Sir George D. Beauchamp that his last name was not a perfect brand name for ...

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Boringness is Branding

It is incomprehensible why some designers seem stuck in the gaudy days of 1980’s, and why young designers today cannot get enough of design experimentation. They are too into garish colors in awful contrasts, abstract lines and circles, and unfathomable ...

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Internet Brands Of Yesteryear

by Steph Wood
Nielsen, in collaboration with UKOM (UK Online Measurement) recently published a list of the web’s top 50 brands. It makes for interesting reading, not least because the included...

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Taking Internet Marketing Tips from Media Mogul Simon Cowell

by Joel Tarplin
As you sit here and read this you’re probably making the biggest mistake any small to medium business owner or internet marketer can. This kind of error will turn wide swathes of potential

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