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预言用户行为的Google目标

星期一, 2007年5月28日
创造您自己的现实?

下意识秘密暴露了

对再不要说谎!

什么您不应该知道

Alec Simpson

互联网查寻巨型Google计划修造世界?s一天不仅能采伐的多数强有力的人的数据库计算机,而且它将预言我们的每移动。

世界多数强有力的查寻数据库宣布计划建立数据库与充分的依托从

美国 政府。 它是最大的Orwellian样式威胁到公民自由,并且对人的保密性被设想的和许多的一个威胁认为不应该允许这类系统。

Google争辩说,它纯粹是营销,并且一般能预言应用的生活辅助类型什么它是我们也许需要,不用实际上体会它的我们。 它通过组织世界认为那?s信息和校对它可能举行对此数据的每个片断?s用户它可能猜测什么人们将寻找。
最后,它计划使Google很个人它能瞄准它知道是对某些风格感兴趣主题的具体人民。 它认为它将校对这数据从所有?s它非常已经知道的搜索引擎信息和那什么我们寻找,当我们寻找它,并且为什么。
Google言它将是,因此推进它能预言市场趋向、时尚和动摇的心情和人类行为。 它几乎数字化人的灵魂。 其他认为它将使用信息指挥,并且影响我们的趋向和而不是预测什么我们需要,它建议什么我们根据他们自己的影响需要。
互联网查寻巨人争辩说,在理论不应该有问题。 或许实际上,新的数据库能使生活-更好。 例如,如果您想要买一本特殊书从某一站点, Google可能找出卖同一本书的其他站点以一个更加便宜的价格或它可能由同一位作者推荐其他书。

同样可能也运作,如果您想要买电视或一个假日和搜索引擎在网可能提出最佳的购买。

In setting up this database Google says it is giving customers what they want and that any information collated will be volunteered. Users will only be identified by name if they sign up to one of the log-on services such as G-mail or Froogle.

However, critics fear the database is the next step towards an Orwellian Big Brother state and that once Google has been allowed or even endorsed to ?harvest? all our most intimate daily habits, then we are dangerously close to the next step of total computer dependency.
While we already are living in a closely monitored society, we are almost becoming too used to seeing powerful cameras on every street corner and using store cards that log our every move and we are even willing to use websites such as Bebo, Myspace or friends reunited where even more personal data is stored, farmed and in some cases sold.

Protestors see the declaration for such a system as an infringement of civil liberties by stealth by a company that wants to turn the personal database into a lucrative marketing tool.

Like all businesses Google is driven to make money which it does through multi-million pound advertising sponsorship.This means consumers have no idea whether or not the information being given is impartial or whether something is being recommended of a big money deal.

In truth, people would not tolerate being followed around the shops day by day by some stranger taking notes of everything they buy, writing about the reasons behind their purchase and trying to steer them towards certain shops. So why should we put up with it in the virtual world?

Privacy protection campaigners fear that in certain circumstances law enforcement agents could force internet search engines to surrender personal information and already in it?s short existence, ?Google hold the largest compilation of personal information ever stored.

Google has bought the targeted advertising company Doubleclick which further monitors users on a wide range of websites, and deploys “cookies” - small software programs that embed themselves into people’s computers to keep track of what they are looking at.

And it has also invested ?2m in genetics company 23andMe - a move which sceptics of the database are calling ?very worrying?.

Surely the best advice is, as in real life, if you are concerned about privacy, don’t give out and personal information unless you know exactly who will be reading it. But in most cases, it proves impossible to use the internet without disclosing such information ? as most sites insist that they have such data before you can access the site.
Also under the Data Protection Act information must only be used for the purposes it was given and Google has said it plans to impose a limit on the period it keeps personal information.

Google has been around for many years now and is a very much respected resource. It has proved itself to be the best of its kind. Although it has in the past resisted

US government court applications to hand over personal information it holds on some users ? it could also resist future demands to part with other information. But in this age of the super information technology, knowledge is super-power.


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This entry was posted on Monday, May 28th, 2007 at 9:00 pm and is filed under Surveillance, Civil Liberties & Human Rights News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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