Yet again Google finds itself at the center of a lawsuit over privacy breaches.
Over 100 Brits are taking landmark action against the company over the way it tracked their online habits.
Google allegedly sidestepped security settings on the iPhone, iPad and desktop versions of its Safari web browser to monitor users behaviour.
Over 500 people have joined an official facebook group who oppose Google’s actions.
In a press release from Olswang, the legal firm handling the claims in the UK, they said: “The volume of requests to take action against Google should be no surprise given its reach within our society.
“Consumers tell us they are determined to hold Google to account. Anyone who used the Safari browser between September 2011 and February 2012 may have a claim.”
The lawsuit has attracted interest from others in Europe.
“The firm [Olswang] has also received requests from claimants in other European jurisdictions asking whether similar claims can be brought in other countries,” the press release states.
“Google can no longer be unaware of the strength of feeling about its secret tracking but continues to refuse to explain its conduct to consumers,” said 74-year-old Judith Vidal-Hall, the first claimant to join the legal action against Google.
“People are quite rightly outraged that a global company is treating them in this way. We hope anyone who used Safari and who was covertly targeted by tailored advertising joins this action.”
Google is of course no stranger to privacy violations.