Facebook App Adds Yet Another Powerful Tracking Feature

Facebook has updated its mobile platform to include an ambient proximity tool called Nearby Friends. The tech blog Techcrunch describes the new feature:

It lets you constantly share the current neighborhood where you are and the approximate distance between you and your friends or whoever you authorize. It also lets you share your exact, real-time location with specific friends for a few hours or indefinitely. The feature is designed to make it easy to meet up with friends.

Real-time location tracking? Now wonder Techcrunch adds that the new service “has major privacy implications.”

In Facebook’s defense, the location tracking feature is “opt in,” meaning that users will have to activate the service, rather than having to deactivate the service if they didn’t want their location revealed.

This policy decision is likely the result of a penalty imposed in 2011 by the Federal Trade Commission (FTC) that requires the social media mammoth to submit to 20 years of privacy audits conducted by the agency. Another provision of the penalty mandates that any new features offered by Facebook must be “opt in.”

Opt-in or not, Facebook’s mobile app (available on both Android and iOS platforms) is becoming a powerful, portable monitoring tool.

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