Jesse Ventura, former governor of Minnesota (1999-2003), was a hot media commodity as the Bush/Cheney administration was preparing for its invasion of Iraq in 2003. Ventura, a U.S. Navy veteran who gained notoriety as a professional wrestler before he entered politics, was both popular and outspoken. MSNBC won the bidding war for his services in 2003, signing him to a lucrative three-year contract to create his own show – until, that is, the network learned he was against the Iraq war. Ventura’s show quickly went away, even as the network paid him for three years to do nothing.
I heard this revealing story from a new podcast, the TARFU Report, hosted by Matt Taibbi and Alex Pareene. By his own account, Jesse Ventura was bought off by the network, which back then was owned by General Electric, a major defense contractor that was due to make billions of dollars off the war.
Of course, Ventura was hardly the only war critic to run afoul of GE/NBC. Phil Donahue, the famous talk show host, saw his highly rated show canceled when he gave dissenters and antiwar voices a fair hearing. Ashleigh Banfield, a reporter who covered the Iraq war, gave a speech in late April 2003 that criticized the antiseptic coverage of the war (extracts to follow below). For her perceptiveness and her honesty, she was reassigned and marginalized, demoted and silenced.
So much for freedom of speech, as well as the press.
As Phil Donahue said, his show “wasn’t good for business.” NBC didn’t want to lose ratings by being associated with “unpatriotic” elements when the other networks were waving the flag in support of the Iraq war. In sidelining Ventura and Donahue, NBC acted to squelch any serious dissent from the push for war, and punished Ashleigh Banfield in the immediate aftermath of the war for her honesty in criticizing the coverage shown (and constructed) by the mainstream media, coverage that was facilitated by the U.S. military and rubber-stamped by corporate ownership.
Speaking of Banfield’s critique, here are some excerpts from her speech on Iraq war coverage in April 2003. Note that her critique remains telling for all US media war coverage since then:
That said, what didn’t you see [in US media coverage of the Iraq war]? You didn’t see where those bullets landed. You didn’t see what happened when the mortar landed. A puff of smoke is not what a mortar looks like when it explodes, believe me. There are horrors that were completely left out of this war. So was this journalism or was this coverage? There is a grand difference between journalism and coverage, and getting access does not mean you’re getting the story, it just means you’re getting one more arm or leg of the story. And that’s what we got, and it was a glorious, wonderful picture that had a lot of people watching and a lot of advertisers excited about cable…