August 28, 2018
Young people are turning their backs on Facebook in favour of rival Snapchat, according to a new report.
Experts now predict Snapchat will overtake Facebook among the key 18- to 24-year-old demographic in the UK by the end of this year.
According to the latest report, more than 350,000 new users within this age range will flood to Snapchat, which is focused around ephemeral photography and Augmented Reality (AR) lens that distort users faces in images and videos.
If the report is accurate, this will take the number of UK-based Snapchat users within that age range to around 5 million – placing it ahead of Facebook for the first time.
The shift in the UK follows a global trend that has seen younger audiences shun Mark Zuckerberg’s social network, which boasts 2.23 billion monthly users worldwide.
Earlier this year, a study from the Pew Research Centre revealed just 51 per cent of US individuals aged 13 to 17 say they use Facebook – a drastic plunge from the 71 per cent who claimed to use the social network a Pew report in 2015.
According to a separate study by Ampere Analysis, 44 per cent of Snapchat users worldwide are now aged 18 to 24 – compared to a mere 20 per cent on Facebook.
This article was posted: Tuesday, August 28, 2018 at 6:15 am