PressTV-BBC no longer attractive for youth: Ofcom

Britain’s media regulator has said that the country’s main broadcaster BBC is no longer an attractive station among the youth as many turn into rivals for better programs.

Ofcom said Thursday that BBC was lagging behind others in Britain and elsewhere in offering enticing content on TV and radio services, saying the younger audiences were increasingly shifting toward commercial rivals and online-only offerings such as YouTube and Netflix.

The regulator criticized BBC for its output policy, saying the corporation was “not currently doing enough, quickly enough” to reverse the current situation.

A research in Ofcom’s annual report on the BBC showed that almost 20 percent of the young people in Britain did not consume BBC content in a given week while others used the BBC material half the average for all age groups.

It said a BBC online initiative, dubbed BBC Three channel, which was specifically designed to appeal to younger…

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