Losing Users: Mark Zuckerberg’s Facebook Problems

His detractors and enemies have been waiting some time for this, but it must have given them moments of mild cheer.  Facebook, the all-gazing, accumulating system of personal profiles and information, poster child, in fact, of surveillance capitalism, is losing users. At the very least, it is falling to that mild phenomenon in business speak called “flat-lining”, a deceptively benign term suggesting that the fizz is going out of the product.

This week, Mark Zuckerberg has been more humble than usual.  The latest figures show that 1.49 billion users hop on the platform daily; monthly active users come in at 2.27 billion.  While both figures are increases from previous metrics, these fall shy of those bubbly estimates Facebook loves forecasting: 1.51 billion in the former; 2.29 billion in the latter.  “We’re well behind YouTube”, he observed; in “developed countries”, Zuckerberg conceded that his company was probably reaching saturation.  While security features of Facebook had improved, there was at least another twelve months before the standard was, in his view, up to scratch.

The user market in North America is flat, while in Europe, FB has experienced a loss of 3 million daily active users.  The process was already underway after 2015.  The moment your grandparents start using a communications product with teenage enthusiasm, it’s time for a swift, contrarian change. But social media, as with other forms of communication, is a matter of…

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