Inventing the Right’s ‘Metanarrative’

For decades, the Koch Brothers have funded a massive propaganda operation to disparage what democracy can do when a society pulls together and to glorify a “greed is good” narrative promising great benefits if capitalism reigns free. But the results have been good only for a privileged few, as Michael Winship describes.

By Michael Winship

Gather round for the word of the day: metanarrative. Definitions vary but let’s say it’s one big narrative that connects the meaning of events to a belief thought to be an essential truth, the storytelling equivalent of the unified field theory in physics.

Now use it to define what’s being done to America today — our Big Story. Journalist and activist Naomi Klein did just that a couple of weeks ago when she and I talked at Finger Lakes Community College in upstate New York about the Koch brothers’ resistance to the reality of climate change.

Oil billionaires David and Charles Koch.

Oil billionaires David and Charles Koch.

“The Charles Koch metanarrative — and he’s said it explicitly — is that he is challenging collectivism, he is challenging the idea that when people get together they can do good,” she said. “And he is putting forward the worldview that we’re all very familiar with that if you free the individual to pursue their self-interest that will actually benefit the majority. So you need to attack everything that is collective, whether it’s labor rights or whether it’s public health care or whether it’s regulatory action. All of this falls under the metanarrative of an attack on collectivism.”

In other words, Koch and his brother David and the extraordinary machine they have built in cahoots with fellow billionaires and others, have spent hundreds and hundreds of millions to get their way — “the great wealth grab” in the words of Richard Eskow — all part of one long story told in pursuit of a specific end: to make the needs of the very, very few our nation’s top priority and to thwart or destroy any group effort among the poor and middle class to do or say otherwise.

The Kochs have spun their tale with a singular, laser-like focus, carefully taking their time to make sure they get it right. Jane Mayer, author of Dark…

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