With over 800 million people, rural India is arguably the most interesting and complex place on the planet. And yet it is also one of the most neglected in terms of both investment and media coverage. Veteran journalist and founder of the People’s Archive of Rural India P. Sainath argues that the majority of Indians do not count to the nation’s media, which renders up to 75 percent of the population ‘extinct’.
According to the Centre for Media Studies in Delhi, the five-year average of agriculture reporting in an Indian national daily newspaper equals 0.61 percent of news coverage, while village-level stories account for 0.17 percent. For much of the media, whether print or TV, celebrity, IT, movements on the stock exchange and the daily concerns of elite and urban middle class dwellers are what count.
Unlike the corporate media, the digital journalism platform the People’s Archive of Rural India has not only documented the complexity and beauty of rural India but also its hardships and the all too often heartbreaking personal stories that describe the impacts of government policies which have devastated lives, livelihoods and communities.
Rural India is plagued by farmer suicides, child malnourishment, growing unemployment, increased informalisation, indebtedness and an overall collapse of agriculture. Those involved in farming and related activities are being driven to migrate to cities to become cycle rickshaw drivers, domestic servants, daily…