An American hedge-fund mogul who contributed to Donald Trump’s presidential campaign played a crucial role in the campaign for Britain to leave the European Union, according to a report.
Billionaire Robert Mercer, an owner of the right-wing Breitbart News Network as well as data-analytics companies, is a close friend of Nigel Farage, the former UKIP leader and leading Brexit campaigner.
In the lead-up to the June 23 referendum on the EU membership, Mercer directed his data analytics firm, Cambridge Analytica, to provide expert advice to Farage associates on how to target undecided voters on Facebook, The Observer has learned.
The services were kept from the electoral commission.
Cambridge Analytica, which has 25 years of experience in military disinformation campaigns, claims to use state-of-the-art technology to build psychometric profiles of voters in an attempt to target their “emotional triggers” in elections.
“They were happy to help….