Fake News About “Fake News”: The Media Performance Pyramid

In the wake of Brexit and Trump, “mainstream” media have done the formerly unthinkable by focusing on media bias. The intensity of focus has been such that the Oxford Dictionaries have announced that ‘post-truth’ is their ‘Word of the Year 2016’.

‘Post-truth’ refers to ‘circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief’.

Students of ‘brainwashing under freedom’ will notice that this bears a striking resemblance to 20th century US policy advisor Reinhold Niebuhr’s insistence on the use of ’emotionally potent over-simplifications’ to control the public mind. It’s nothing new, in other words.

We learn from a lengthy article on Wikipedia that ‘post-truth politics’ is driven by ‘fake news’:

Fake news websites publish hoaxes, propaganda, and disinformation to drive web traffic inflamed by social media.

This ‘fake news’ is being harvested by social media that seal unwitting users in airtight ‘filter bubbles‘:

A filter bubble is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles.

The results are terrifying indeed….

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