Campaign 2016’s Brave New World

As the U.S. election shapes up as a battle between Donald Trump and Hillary Clinton, the prospect for the public hearing anything approaching a truthful exchange of ideas appears hopeless, writes David Marks.

By David Marks

In 1958, a quarter century after publishing Brave New World, Aldous Huxley wrote a reflective essay on the themes of his book that ring with prescient truth. His analysis delves into the rise of deceptive candidates who prioritize personal interests over supporting democracy.

Huxley wrote: “From a pulpit or a platform even the most conscientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchandise the political candidate as though he were a deodorant positively guarantee the electorate against ever hearing the truth about anything.”

Author Aldous Huxley.

Author Aldous Huxley.

Huxley’s words precisely describe the techniques used in the current presidential campaign. The core issue is the motivation behind the candidates’ words.

Hillary Clinton promotes herself as the first female presidential candidate without embracing the pacifist foundations of feminism. She has supported many of the aggressive military actions of the United States in recent years. Her use of liberal rhetoric belies her ties to military and corporate interests and membership in the American oligarchy. Clinton’s deceptive techniques in gaining popularity rely mostly on omission of truth. Except for a few grudging mistakes-were-made formulations, she admits to no faults.

Donald Trump brings distortion of truth to a new level. He is an iconic salesman, offering a magic potion that will cure all social and political ills. And in that tradition, he repeatedly assails the status quo, claiming to identify and empathize with the downtrodden and ignored. He intentionally attracts followers in hypnotic, pied-piper fashion, repeatedly asserting he will solve all their problems.

Trump drives this home by encouraging the disenchanted to project their discontent onto current leadership, rather than considering their own role in, or awareness of the dysfunctions in U.S. politics and economy. He offers no real solution to the individual…

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