Apple’s FaceID: Get ready for ‘big data’ to get even bigger

The Hill
September 19, 2017

Today, smartphones come built-in with a range of sensors with the capability to track our individual digital fingerprints. With the release of Apple’s FaceID integrated into the new iPhone X, they will successfully perform facial recognition.

FaceID will incorporate the use of 3D sensors, neural networks and specific hardware built for a set of machine learning algorithms that can detect a user’s face, to unlock iPhone X instantly and even allow authorization though facial recognition to access apps and provide a safer mobile payments experience. But from a privacy and security standpoint, how safe is this new biometric feature?

FaceID certainly has the potential to become far more secure than previous TouchID security features, as it uses AI and static biometric recognition technology. Apple appears to be addressing the common vulnerabilities in biometric authentication among current mobile devices. However, there are privacy concerns with respect to the need for the camera to always be turned on in order for these features to work. There is a question of what type of access third party apps — even Apple — have to the FaceID functionality and, ultimately, to one’s digital identity.

It’s not just Apple utilizing the benefits of biometric and behavioral authentication. Organizations are realizing the treasure trove of contextual insights and valuable information about customers that are available through sensor-based, ground-breaking technology.

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This article was posted: Tuesday, September 19, 2017 at 8:17 am

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