An Introduction to the Koch Digital Media Network

Though they have wildly diverse business interests, the Koch brothers are more famous for how they spend their money than for how they make it. Koch Industries is active in asphalt products, medical hardware, construction materials, glass, fuel, cattle and fabrics used to make everything “from rugged work clothes to sexy underthings,” according to the Koch Industries website. But the breadth of the political funding they coordinate may be even greater.

Elements of the Kochs’ pro-market anti-interventionist philosophy have been thrust to the forefront of politics in recent years thanks in part to their influence. Although their political operation is sometimes portrayed as a monolithic force, tipping the scales of public opinion toward economic libertarianism and directly bankrolling their candidates of choice, a closer look reveals a more complex operation. Thanks to campaign finance laws limiting political spending, the Kochs have to find creative ways to leverage their influence effectively.

The result of these maneuverings is the “Koch network,” a web of PACs, think tanks, nonprofits and LLCs likened to an octopus by Jane Mayer, the journalist who wrote the book on the Kochs. The names of some organizations in the network, like Americans for Prosperity or Freedom Partners(which exists in several incarnations, including Freedom Partners Action Fund, Freedom Partners Chamber of Commerce, Freedom Partners Institute and Freedom Partners Shared Services) might seem familiar. Others, like American Encore or Concerned Women for America might not.

According to BBC, the Kochs’ total spending may hit $400 million this midterm cycle. Exactly how much of that will go to digital advertising is impossible to determine at this point, but using the tools Google, Facebook and Twitter introduced to increase digital ad transparency in the wake of 2016 election controversies gives a glimpse at which…

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