五角大楼盘区: 美国. 必须卖`好消息’
虽然盘区做了其他报告关于战略通信,这一个是重大的因为盘区在五角大楼之外到达提出建议关于怎样应该由政府的其他部分处理战略通信,例如国务院和白宫。 While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.
Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.
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