Public image isn’t something one can always control, but Saudi Arabia is spending millions of dollars on Washington lobbyists and PR firms to improve the Kingdom’s reputation in the West. The execution of Shiite leader Sheik Nimr Baqr al-Nimr, followed by an attack on the Saudi embassy in Tehran and the Kingdom’s severing of diplomatic relations with Iran, would seem to offer few upsides for the Saudi government. Riyadh’s behavior comes across as a desperate Hail-Mary pass to isolate Iran at the expense of regional efforts to negotiate a de-escalation of the Syrian civil war and defeat the Islamic State in Syria and Iraq.
Jim Lobe pointed out that Washington’s neoconservatives have jumped to Riyadh’s defense, apparently subscribing to the philosophy that “the enemy of my Iranian enemy is my friend.” But, as The New York Times editorial board wrote on Monday, “The execution of the popular Shiite cleric Sheikh Nimr al-Nimr and 46 other prisoners on Saturday was about the worst way Saudi Arabia could have started what promises to be a grim and tumultuous year in the kingdom and across the Middle East.”
The Times may be stating the obvious, but Saudi Arabia pays millions of dollars per year to American public relations firms to paint the Kingdom in the most positive light. These firms have their work cut out for them. Indeed, that PR machine is doing all it can to spin the Saudis’ execution of a political dissident and blatant effort to fan sectarian tensions as somehow the fault of anyone but Saudi Arabia.
Defending the Kingdom
Fahad Nazer, a non-resident fellow at the Saudi- and UAE-funded Arab Gulf States Institute in Washington, was quoted in Politico defending the executions, saying, “The primary message appears to be aimed at Saudi Arabia’s own militants, regardless of their sect.” And the Times published a quote from Saudi commentator Salman al-Ansari, who “accused Sheikh Nimr, who was in his mid-50s, of organizing a ‘terrorist network’ in Shiite areas in eastern Saudi Arabia and compared him to a Qaeda ideologue who sanctioned the killing of security forces.” The Podesta Group, a public relations firm hired by the Saudi government, provided Ansari.
So, how much money is in it for the PR professionals who are burning the midnight oil to put a positive spin on Saudi Arabia’s decision to start the year with a mass execution of 46 prisoners? Foreign Agent Registration Act (FARA) filings submitted by Saudi government contractors in Washington reveal an expensive PR operation.