Many years ago, I worked on a documentary about the how and why of political TV ads. The primary focus was on two media consultants: the late Bob Squier, a Democrat; and Bob Goodman, Republican.
One ad of which Goodman was especially proud was for a fellow in Kentucky running against Todd Hollenbach, Sr., the incumbent judge/executive of Jefferson County. Produced in 1977, the spot featured a farmer complaining about taxes that he claimed Judge Hollenbach had raised and then lied about.
As he mucked out a barn and his faithful horse whinnied, the farmer declared, “Maybe Hollenbach ought to have my job, because in my business, I deal with that kind of stuff every day.”
Then he threw a shovel of manure right at the camera.
Hollenbach lost to the candidate who approved this message: Mitch McConnell.