Almost Half Of Brits View Wearable Tech As Treat To Privacy

The functions of Samsung's Galaxy Gear smartwatch is displayed at the IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 4, 2013. The South Korean electronics giant believes its Galaxy Gear watch will "lead a new trend in smart mobile communications. AFP PHOTO / JOHN MACDOUGALLJOHN MACDOUGALL/AFP/Getty Images

(RINF) – Software programmers are being pushed to teach customers about wearable technologies in order to facilitate consumption, as a result of the latest research which shows that almost 50% of Brits believe that the tech presents a threat to their privacy.

With the use of wearable tech ready to skyrocket, the research by Apadmi, the UK’s leading mobile phone app developer, had been carried out in order to form part of a new study that aims to give companies and software developers additional understanding of the public’s opinion of wearable tech.

The report discoverd that 42% of Brits felt that wearable technology posed a risk to their privacy, with only 18% of people believing it posed no risk. The remaining 40 per cent did not have an opinion.

25% of respondents said they would leave their current job if their employer asked them to use wearable technology and 51% were unsure. 24% said they would be happy to.

Nick Black, co-founder and director at Apadmi, said: “It’s obvious from our investigations that privacy is a very real issue for the wearable technology industry, although it’s by no means insurmountable.

“A lot of commentators are flagging up the potential privacy implications of devices that can record and relay so much data about an individual. And consumers appear to be taking note, with quite a few admitting that these concerns weigh on their mind when considering whether or not to buy wearable technology.

“However, we also need to draw attention to the fact that a huge number of people still don’t have a firm grasp of how wearable technology might impact upon privacy in the first place, as demonstrated by the significant number of ‘don’t know’ respondents in our survey. People are naturally apprehensive about what they don’t understand. But it’s interesting that those who go on to purchase a device are overwhelmingly happy with their decision and the benefits it has brought to their lives.

“With this in mind, wearable tech businesses and app developers need to educate prospective customers around privacy concerns to alleviate these fears. Many people still don’t fully understand the privacy issues around wearable technology or appreciate its potential to dramatically improve lives in areas such as health and social care.”