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Doing slightly better with social media than McDonalds, tonight President Obama logged on to Google Plus to answer questions in an effort to expand the White House presence on social media networks. The event was the Oval Office’s first virtual “Hangout”, ...

A new survey conducted by Staples has found that one third of small businesses are moving away from traditional advertising in place of viral and word of mouth marketing. The study asked the opinions of 500 random businesses that have 20 ...

A number of studies conducted by eMarketer, PEW and other regional groups have looked into the use of social networks and their trust ratings from all over world. According to these studies, more and more people have been utilizing and, ...

Facebook has taken legal action against marketing firm Adscend Media for allegedly conducting a form of spam known as clickjacking, which creates ‘likes’ on users pages without their permission. The social media giant claims that millions of Facebook users have been ...

Editor’s note: Well, I don’t know about your site but RINF certainly needed a redesign. The thought of a website redesign sends shudders down the spines of many, however it is often a necessity. So what should you look out ...

The cloud has been with us for some time now and growth for the Software as a Service (SaaS) market is extremely positive for the future. But what trends are likely to take place with the cloud in the future? ...

If you’re going to create a mobile app for your business, it needs to be great. Millions of people rely on apps on a daily basis, and you want to convince them that yours is worth their time, too. A ...

As most veteran and new website owners will know, social media is a thriving form of advertising that can seriously maximize the amount of traffic you draw to your site. When it comes to getting yourself started in the wonderful ...

Speaking at the International School of Business and Media (ISB&M) in Pune, consumer behaviour expert Neale Martin has claimed that 95% of marketing efforts are flawed. “One should become a customer’s habit, and not their choice. Today, 95% of marketing ...

When small business owners and strategists are looking to network, learn and develop new tactics with an eye towards profitability, there is no better place to be than the annual Small Business Expo. With the Small Business Expo 2012 editions ...