In the worlds of PR, marketing and events organising there are few certainties; what works for one brand or event may be completely wrong for another and with different budgets and desired outcomes, ensuring success is a tricky business.
One thing that many professionals will agree on is that a celebrity ambassador for your product or service is a worthwhile investment for any business, especially if you’re looking to make a big splash with a launch event or unveiling.
Events value of a celebrity ambassador
If you’re organising any kind of corporate event, hiring a celebrity to make an appearance, whether it be a live act booked through a music agent or a personal appearance organised with a booking agency, can prove a real draw.
Once you’ve lured people to your event with the promise of getting close to a real life celebrity, you’ll have the opportunity to sell your product or service to them. It’s particularly important for helping journalists – who may be invited to several promotional events each day – to make the decision to attend yours.
PR & marketing value of a celebrity ambassador
Getting coverage in the traditional print and broadcast media – which has a higher equivalent advertising value than digital coverage and blogs – is very tricky when you’re launching or promoting a product or service, because everyone wants you to pay for advertising space instead.
Novelty is the name of the game, so to guarantee coverage your product will have to be really out there and different – or you’ll have to pull a stunt.
Getting a celebrity involved instantly raises the stakes and makes an event or product more newsworthy. While the launch of a new perfume is unlikely to make it into the papers, a celebrity ambassador in attendance has a much better chance – especially if they do, say or wear something outrageous!
It’s a cynical move but one that could pay serious dividends in terms of valuable coverage; by getting someone relevant to endorse your product you can also increase your brand’s credibility. A sports fanatic is more likely to trust an energy drink endorsed by Andy Murray than a reality TV star.
Booking agents London
If you’d like to book a celebrity guest to represent your brand, contact a global booking agency like MN2S to discuss the options available to you.
