The Church of Scientology is broadcasting a TV advert aimed at re-branding the group, who are often accused of human rights violations including child abuse and conspiracy to murder.
The Church of Scientology are buying spots on CNN’s Anderson Cooper 360, and the 30 second ad appears to be aimed at people who feel unfulfilled and depressed.
“Some of us have been looking their whole lives. Most don’t even know what they are looking for, but we all feel it … that unexplainable emptiness that can only be filled by one thing … the truth,” states the ad.
It’s unclear how long the ad has been running but the Alexa Internet traffic monitoring site notes an increase of hits to the Scientology web site since May from a 0.001% share of all Internet traffic to 0.02%.
Reports suggest that Peaches Geldof, a British socialite and daughter of Bob Geldof, is set to join the Church after she was spotted leaving the Scientology Celebrity Centre in Hollywood.
One of Scientology’s beliefs is that each human being is full of “Thetans”, the dead souls of an alien race.
Beam me up Scotty.