Book Review: The New Rules of Marketing and PR

by Mick Meaney

Another book review for you guys today, a fairly quick read with around 300 pages.

I’ve just finished reading the second edition of ‘The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly‘, by David Meerman Scott. It’s fairly good stuff, having worked in the Internet Marketing industry for over a decade I was half expecting snear at a book that claimed to provide ‘new’ rules.

But I actually found myself nodding along page after page as David Scott presents some very solid information, and also a few inspiring real world ideas and examples that got my creative juices flowing again.

Still, the book is really aimed at a basic level to help readers gain a better understanding of the power of social media, press releases and web 2.0. If you’ve been in the industry for a while you might want to pass on this, but it does offer some interesting new ideas.

The book has 21 chapters in three parts, at the start you’ll learn how the Internet has changed the rules of traditional marketing and by the end you’ll be using action plans to get started quickly. Blogging, podcasts, viral marketing, public relations, paid search and SEO are all covered.

What I liked most about this book is the fact it encourages readers to focus on something that I very much agree with; putting your end users first by providing quality content, and selling should take second place to that.

Furthermore, it’s not very often that I’ll feel compelled to buy a book – because most that I read are sent to me by publicists. The fact that Scott persuaded me to invest in his book entirely through the methods he teaches, is evident enough to me that he knows what he is talking about.

In all I would give The New Rules of Marketing and PR 4 out of 5.