Yahoo Mail To Be Scanned To Find Users Buying Habits

Yahoo is working on an app recommendation algorithm that will suggest new apps for you to buy based on apps you’ve purchased in the past.

Yahoo knows which apps its Yahoo Mail users have downloaded because whenever someone downloads an app from Apple’s App Store or the Google Play store, Google and Apple emails that person a receipt.

Yahoo plans to scan the emails of its Yahoo Mail users to see what apps they are buying. Then, in the same way that Pandora recommends new songs based on the songs its users like to listen to most, Yahoo will recommend new apps for that Yahoo Mail user.

It’s not yet totally clear how Yahoo will display those recommendations. Will Yahoo launch a new app-recommendation app? We don’t know. Yahoo app Aviate has an app recommendation feature already. Perhaps the new algorithm will strengthen that feature.

We would ask Yahoo PR, but they have made clear it is company policy not to comment on reports like this.

One way Yahoo definitely wants to use the algorithm is to improve the targeting for the app install ads it delivers in all the various “streams” on its websites and in its apps.

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