Social Media for Small Online Businesses

by Bryan Phelps

Social media is the latest and greatest form of internet marketing to date. Instead of pitching whatever your product or service is in a one-sided format (such as a billboard or television commercial) — you can now literally interact in a two-sided format with hundreds of thousands and even millions of current and potential customers via social media marketing. The best part about it is that any small business has the ability to participate in social media because the bulk of it is free.

There are three recommended social media websites that every small business should start out using. Each of these websites is incredibly popular and has a huge potential for bringing relevant potential customers to you.

1. Facebook — It’s all about Facebook these days. It’s a social media website in which people can post pictures, status updates, videos and profiles for the entire world to see. It’s a way for friends to connect with friends and in your case; it’s a way for your business to connect with customers. Sign up for a Facebook fan page and start spreading the word about your products and services online.

2. Blogging — If you don’t have a blog, you need one. Blogs are a fantastic way to entice customers to come back to your website again and again. By posting special deals, relevant information and interesting posts, you can gain popularity and watch your rankings rise as a result of it. Best of all, blogging invites customers and potential customers to place comments and suggestions so you can better listen to their needs, meet their needs, and reap the rewards.

3. YouTube — I hate to put it this way, but the modern day consumer is lazy. The majority is too lazy to read. The majority is too lazy to ask questions. So what do they do? They jump on YouTube to get their questions answered and the product recommendations they need by watching online videos. Best of all, anyone or entity can get their own YouTube channel and post informational or promotional videos to it. It doesn’t matter what products you sell or what services you provide. In fact, if you specialized in dental website design, you could easily market your services through informational and promotional videos on YouTube that would have great chances of ranking for your company. So get to it and watch your traffic rise as a result of social media marketing.

Bryan Phelps is a full-fledged Internet addict. After building his first website at the age of 12, Bryan’s interests include search engine optimization, affiliate marketing and mobile web. Bryan is a Utah SEO consultant and uses his expertise to help business owners grow online through his internet marketing company, Big Leap Web.