Google are among a number of companies circling Israeli mapping software company Waze after Facebook put in a $1bln takeover bid.
Bloomberg reports that none of the bidders are close to
clinching a deal, and the start-up might remain independent.
Founded 4 years ago, Waze makes a navigation application for
iPhone and Android used by roughly 45 million people. Its mapping
service is powered by the people who use it. The app also connects
to Facebook and provides social-networking functions so drivers can
see their friends’ whereabouts, share their location, and send
Google’s possible purchase of Waze could add social features to
Google Maps, making the service even more robust and popular
product. Should Facebook buy Waze, the navigation app would give
the social network a way to insert itself into the lucrative mobile
search business owned by Google.
The search giant netted 93.3 percent of all US mobile search ad
dollars last year, according to estimates from eMarketer. The firm
anticipates that US mobile internet search ad revenue will total
$7.85 billion in 2015; it pegs Google’s share at around $7.1
billion, or 90 percent of the market.
Waze, a free service, generates revenue via location-based
advertising. Its tools are also available over the Web.
This article originally appeared on: RT