Europe to face Google over privacy rules

Europe intends to take coercive action against the US-based internet giant Google over its failure to follow orders to comply with the European Union privacy laws.

France’s CNIL data protection agency said on Monday that European data organizations have planned to set up a working group to “coordinate their coercive actions which should be implemented before the summer.”

CNIL further added that European data agencies are set to hold talks next week to approve the action plan. The France-based organization will lead the effort.

In October 2012, European Union-led investigations warned that Google’s new privacy policy fails to provide users with sufficient control over their data, urging the company to modify it within months or face legal actions.

“At the end of a four-month delay accorded to Google to comply with the European data protection directive and to implement effectively (our) recommendations, no answer has been given,” said CNIL.

Google unveiled the new privacy policy in March, authorizing the firm to trace users to develop targeted advertising by combining data from all of its services despite sharp criticism from the US and European consumer advocacy groups.

The Internet giant contends the move simplifies and unifies its policies through its various services such as Gmail, YouTube, Android mobile systems, social networks and Internet search.

However, critics argue that the policy gives Google, which is the operator of the world’s largest search engine, unprecedented ability to monitor its users.

Google Inc. is an American multinational corporation that hosts many internet-related services including, Internet search, cloud computing and advertising technologies.

Most of the company’s profits are generated by the advertising revenue coming from its on-line advertising system known as AdWords.