Argentina’s Mapuche Community Stands Up to Benetton in Struggle for Ancestral Lands

Residents of Lof Cushaman hold a banner calling for an end to police repression, persecution, harassment and freedom for their traditional leader Facundo Huala. (Photo: Lof Cushaman en Resistencia.)Residents of Lof Cushaman hold a banner calling for an end to police repression, persecution, harassment and freedom for their traditional leader Facundo Huala. (Photo: Lof Cushaman en Resistencia.)

“They are afraid more people and more communities are going to rise up, because we have shown others what is possible,” said Mirta Curruhuinca, a Mapuche woman from the Indigenous area of Lof Cushamen in Argentina. “And if more people rise up and recover their lands, there will be no way to stop them.”

The Mapuche have begun to reshape history by moving back onto the Patagonian land in the Chubut Province of Argentina that has been part of their ancestral history for more than 1,400 years. The transnational fashion company Benetton claims ownership to the land and force has repeatedly been used against Mapuche people who have sought to move back onto it.

"Benetton Out! This is Ancestral Mapuche Land." (Photo: Movimiento Mapuche Autónomo del Puelmapu)“Benetton Out! This is Ancestral Mapuche Land.” (Photo: Movimiento Mapuche Autónomo del Puelmapu)

While the majority of the world’s population is slumbering, anaesthetised by capitalism’s promotion of individualism, selfishness, privatization and fixation on monetary value, in a small corner of Patagonia, Argentina, Curruhuinca’s Mapuche community — fuelled by their traditions, culture and ancestral wisdom — have begun to cut down fences and build a new life.

The name “Mapuche” means “People of the Earth” (“Mapu” is Earth and “Che” is people), and the Mapuche community of Lof Cushamen finds incomprehensible the ongoing pillaging of the Earth’s resources for private profit and the culture of neoliberal capitalism that asks, “What will I get out of it?” rather than “What is right?”

A Mapuche woman named Rosa Currinanko told me: “The Mapu has her own law and every now and again, she makes it known. Her law is more powerful than the law of the white people, but they…

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